Finnish Fashion Trade Magazine in English

PUBLISHER:

Muotimaailma Oy
Mikkolantie 1 A, 00640 Helsinki, Finland

MANAGING DIRECTOR, EDITOR:

Mr Tomi Viitanen
Phone: +358-40-5452 261
tomi.viitanen@muotimaailma.fi

ADVERTISING RATES (EUR):
                                     mm             b&w           2-colour       4-colour
2/1 page                    440 x 315        2187 €           2691 €         3852 €
Front cover                220 x 315            –                   –              2523 €
1/1 page                    200 x 285        1346 €           1598 €         2338 €
1/2 p, vertical               98 x 285         757 €            1010 €         1497 €
1/2 p, horizontal         200 x 142          757 €            1010 €        1497 €
1/3 p, vertical               98 x 212         640 €              850 €         1200 €
1/4 p, vertical               98 x 142         505 €              589 €           926 €
1/4 p, horizontal         200 x 70           505 €              589 €            926 €
1/8 p, vertical               48 x 142         303 €              421 €            589 €
1/8 p, horizontal           98 x 70           303 €              421 €            589 €

Colour separation and reproduction costs are not included. Special position: 20% extra.
Price for Front Cover on issues 1 and 4,  4 210 €
Price for Back  Cover on issues 1 and 4,  2 880 €
Enclosures: 2 pages: 1700 €, 4 pages: 2400 €.

Extra discounts:
- 5 %     2 ads in the same year
- 10 %   3 ads in the same year
- 15 %   4 ads in the same year

Advertising agency commission: 15%
 

Distribution:

Clothing retailers                                                                        2. 311   (cover 95 %)
Sportswear, footwear and fabrics retailers                                        988
Textile and ready-to-wear industry                                                  921
Shop furnishing, importers of machinery etc.                                   503
                                                                                         Total  4.723 (issues 2,3,5,6/2012)

Distribution in Helsinki International Fashion and SHOE FAIR
and in Fashion Forum (mainly to retailers personal)                        2.000

OFFICIAL CIRCULATION, 23.8.2012                           Total  6 723 pcs  (issues 1  and  4)


Instructions for sending advertising material:

Digital material via e-mail to: printline@printline.fi

Ftp transfer:
Server: ftp.printline.fi
Please ask your login name and password from your contact person.

Please use FTP client software for file transfers.

Freeware versions can be loaded from:
MAC: Cyberduck for Mac can be loaded from: http://cyberduck.ch
PC: FileZilla for PC can be loaded from: http://filezilla-project.org

By mail to: Muotimaailma Oy, Mikkolantie 1, FIN-00640 Helsinki, Finland.
NOTE: A proof is required for all supplied ads.
We cannot be responsible for reproduction of any material supplied without a proof.

Technical Requirements:
Size of magazine: 220 mm x 315 mm.
Printing area: 200 x 285 mm.
Printing method: Offset, perfect bound.
 
Preferred file format is Adobe Acrobat Pdf. Supported software in open documents:
InDesign, PageMaker, FreeHand, PhotoShop. Images in CMYK colour mode,
300 ppi. Suitable ICC profile can be downloaded in here.

EDITORIAL
PROGRAMME:
n:o
pub.date.
 deadline
themes
1-12
20.01.12
30.12.12
Fashion trends for winter 2012, Shoes and bags special.
2-12
24.02.12
10.02.12
Fabrics and fibres for Summer 2012, lingerie, socks, hosiery.  Shoe special.
3-12
25.05.12
11.05.12
Int. trade fairs and fairs catalog, shop furnishing, technology.
4-12
10.08.12
27.07.12
Summer fashion and trends 2013, Shoes and bag special.
5-12
28.09.12
14.09.12
Lingerie, hosiery, fabrics, Shoe and bag.
6-12
30.11.12
16.11.12
International trade fairs, shop furnishing. Shoe and bag special.